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Automated layout

We automate your publications to save time, minimize errors and ensure a consistent image.

Between the decision to create a publication and its arrival in print or digital channels, a complex and time-consuming process is involved. Automated DTP can significantly reduce the time spent on editing and assembling documents. At the same time, it increases the quality and reliability of information by eliminating errors resulting from manual manipulation or misinterpretation of data.

The goal of an automated layout project is to simplify and systematize the creation of publications, shortening production timelines. This way, you can generate multiple distribution outputs—print and digital, different formats, and versions for different audiences—personalize content by client, and adjust publication frequency to incorporate new information more regularly.

The initial considerations to take into account in an automated layout project are:

  • Time currently spent in the preparation of the publication.
  • Periodicity of publication.
  • Structure of the publication.
  • Number of pages and references.
  • Status of product information.
  • Complete workflow.
  • Manual and repetitive processes performed.
  • Other documents that are also published and that can be automated in the future.

The analysis of this information will allow us to define the appropriate level of automation and the processes required to implement the solution.

Automated layout can be applied to a wide range of publications, although it is particularly recommended when the content is well structured and a pattern of organization is repeated: catalogs, price lists, brochures, product sheets, guides, dictionaries, yearbooks, magazines, etc.

The final quality is usually superior to that of traditional layout because the automatic system always applies the defined rules and styles, while manual work tends to generate exceptions and small inconsistencies.

Advantages of automated layout

Improved organization

If the commercial information of your products is not well structured, at the end of the project you will have a complete and organized database to work with.

Reduction of errors

The risk of error is minimized, as data is transferred directly from the database to the publication without the need to copy or re-enter information.

Time reduction

Editions, reprints, language versions or versions adapted to different customer profiles can be produced in much shorter timeframes.

Cost reduction

In the medium term, layout automation significantly reduces costs associated with material production.

Optimization

The content review and adjustment processes become much more agile, thanks to the centralized updating of information.

Agility

Changes in the publication, reordering of products or families, additions and deletions in the catalog, replacement of images, etc. are managed in a faster and more controlled way.

Automated layout can bring great value to certain companies and sectors. However, to determine if it is the right option for your organization, you need to analyze your specific case, taking into account the available budget, design requirements, volume of information, and current production process.

If you have doubts about whether the automated layout fits your business, contact us and we will evaluate together what is the best solution for your company.

Related projects.

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